Having excellent copy on your website is one of the easiest
ways to grab the attention of new visitors. To write high ranking and search
engine favoring articles you need to possess a set of skills and need to follow
some rules. Master these content writing tricks and keep the readers coming
back for more.
Always start with keyword research for SEO.
Every successful web writing process begins with a sound keyword research. Keyword research is very crucial
and is a high return activity in the search marketing field. Ranking for right
keyword can give your site the edge over other sites. By keyword research you can predict shift in
demands, prevailing trends in online search and can help you bring out the
product, services and content that web searchers are actively seeking
Keyword stuffing is never okay.
SEO should always be the focus of writing, although if you
stuff keywords into your copy you will negatively impact the readability of
your content, its conversion rate and how well it ranks in the SERPs. Hideous
keyword stuffing will force readers to bounce off the page as well as the search
engine. If there is a commonly searched grammatically wrong or incorrectly
spelled keyword; do not incorporate this in your writing just because it is
commonly and popularly searched.
Always hyperlink to your sources.
When you refer content of another website, make sure you
hyperlink the source. You will get backlinks and it is good internet etiquette;
brings benefit to both the sites. Always cite your sources even when there is
the risk of losing your web traffic to another site. In such cases you can
always make use of the “open link in another window” option if you are that concerned
about keeping your traffic.
Make the reader happy.
Framing
content that goes viral is every writer’s dream; triggering a reader’s emotions
is the way to do it. Social media users are more likely to share content that intrigues
them, interests them and makes them happy. Give a positive message or angle in
your writing and craft the content keeping the readers interests in mind.
Keep the action in your content writing.
Make the writing engage and live using active voice
and avoid passive voice as it makes the writing lengthy and ambiguous.
Substitute the commonly used terms with exciting verbs and word plays. For
example; instead of ‘sales climbing’ use ‘sales rocketing’ and instead of
‘cutting costs’ try ‘killing costs.’ Always focus on making your content
engaging and readable not on your word count.
When writing for the web, be brief.
Writing for the web is a totally different from other media
writing; you cannot ramble on your thoughts in a haphazard manner. Attention spans online are a lot shorter than
they are in Books or other printed medium, and your paragraphs need to bear
that in mind. Don’t use 3 words when just one would do; use the word banana not
elongated yellow fruit. Overuse of meaningless buzzwords will put off the
interest of your readers.
If you’re not sure, look it up:
Before posting something online
perform spell check, grammar check and every other check possible to make sure
that your material is error-free. Presence of such errors affects the accuracy
and the readability of the writing. When you proof read and check the article for
spelling, grammar etc. you improve your article as well as your knowledge. It takes a little time and getting used to at first, but if
you make it a habit you’ll be an expert in no time.
With enough discipline, solid web content writing skills are
attainable to anyone. All these skills can be easily mastered with practice,
diligence and are assured to help your writing in the long run
