Wednesday 21 December 2016
If you are one among the new generation digital marketing personnel trying hard to successfully handle commercial websites,’ SEO’ is an abbreviation that you can never stop exploring. Almost all of us know a highly visible website with good content can only appear on the first pages of search engine results when someone searches for that topic. But a detailed knowledge on how to make a website reach to that point of search is very limited, same time important for a corporate professional.
The core fact to comprehend is ‘What is Search Engine Optimization (SEO)?’ By definition, it is an unpaid process naturally affecting the visibility of a website in a search engine's result. We can see the sites that are organically ranked high on the search engines appear more frequently in the search results list and will receive more potential visitors. SEO is completely based on the working of search engines, the searching interest of targets, the common search terms or keywords typed into search engines by users and the search engine preference of targeted audience.
Optimizing a website basically involves creating and editing of contents based on keywords. The advanced need for contents fashioned a new trend in content writing. SEO writing is the form of content writing focused on maximum keyword usage that helps websites become more visible to major search engines like Google, Yahoo and Bing. SEO writing is really challenging, since the writer should take extra care for subjects to satisfy the interest of reader as well as adapt to optimization with the technology.
The success of SEO based writing is when a tremendous boost happens in the traffic of websites from search engine users. Majority thinks SEO writing is just injecting keywords directly to content and making it more optimized. But the fact is that SEO Writing is more complex creative writing. Repeating keywords in a mechanical manner will sure make the content less attractive and the readers may tend to move on from website within seconds. The ultimate aim of increasing the number of visitors is to turn them as customers. For the purpose, creativity of a writer should work well for holding the readers in the pages, safeguarding their interest in every word.
Before starting SEO writing for a website or web page, one should find the keyword phrases from a detailed research. There are many free search engine optimization tools available on the Internet that can help copywriters. Different methodologies are used by professional writers while writing for SEO; keywords can be naturally used as major headers, include within opening sentences, insert voluntarily after creating first body draft and assure it is used as many times it fit perfectly within the context. Another focus of SEO is in editing of HTML and associated coding to increase relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting sites to increase the number of backlinks, or inbound links, is another effective SEO tactic.
Thursday 1 December 2016
Content Marketing has evolved as the strategic method to reach the audience with valuable and relevant information at a greater pace in the current digital era.To thrive in the extreme competitive platform, every industry needs to adopt novel content marketing trends that would catalyse the reach outs. Optimized contents will elevate your pages to right audience thereby generates more audience.
Know more about Content Marketing Trends
There has been a paradigm shift to smart phone usage among all echelons due to best user experience. The success of content marketing lies in delivering relevant content to the audience in the right platform. Since most population depend smart phones to acquire information and for activities like payments, the best platform to focus your content is mobile marketplace.
2. Interactive Content
Everyone may not be interested in reading the whole story to understand the fact as it consumes more time. To make a successful impact for your content, it should be presented integrating creative substance to hit the audience within a fraction of second. Content should be interactive that it creates an urge for the audience to delve deep into the subject.
3. Influencer Marketing
Influencer content marketing increases the credibility and relevance of the subject matter fostering trust among the audience. Expertise and experience integrated in influencer marketing help the organisation in promoting the brand reputation.
4. Live streaming videos
Live streaming videos are the latest content marketing strategy to arrest the attention of the audience. Due to its interactive nature customers feel the information to be more authentic and reliable. Live video streaming is the content creation in a unique manner to create better awareness, engagement and encryption among customers.
Sharing the latest updates as newsletters is the top means to reach the right audience. Newsletters generated amalgamating most valued contents will assist the customers in acquiring relevant data for their requirements.
6. E-mail Marketing
For presenting precise matter to the right audience, marketers usually prefer Email marketing. Offers, discounts or latest innovations explained through interactive and extremely creative contents capture the audience’s attention.
7. Virtual Reality
Virtual Reality is considered as the greatest revolution in Content Marketing for the next year. Through expertise marketing strategies Virtual Reality plays a major role in improving the marketing strategies to promote brand reputation and esteem.
9. Native Advertising
Studies reveal that Native Advertising generates more customers than banner advertisements. The combined manifestation of content and video quickly see the attention of ever individuals. Perfect blend of relevant content and graphic will boost the brand reputation and the growth rate.
To compete in the highly marketing digital environment, you need to create extensive contents that could turn the attention of customers. Get the adequate support of an expert content creation team to make your digital presence successful.
Tuesday 29 November 2016
In today’s competitive market, every successful marketing strategy needs fresh contents that make audience feel interested. Requirement for standard and quality content increases day by day, for branding, promotion & advertising of developing companies in the most effective manner using digital media. A professional touch is must to create contents that works well to add value for business. Business Writing is all about creating striking stories that can spread positive impulse about a company. Words can do real magic in business, but it’s not at all easy. Apart from all the technicalities of business writing discussed generally, here are some simple tricks that you can use for making business writing effective.
1. Make Content Simple
Nothing else can directly attract audience, than telling them what you are and what you can do for them, in simple picky words. Whether it is for a website, blog, brochure, or mailer, make the content straight and relevant. In business writing, catchy contents are always simple as well as appealing.
2. Write for Company & Customer
Before writing for any company one should know, how to effectively market the services, making the company looks smart, same time the customer feels smarter. Always write for the company, from the stand point of their customers.
3. Add Creativity to Content
When the business competitors are more for one product, you will find a general strategy of repeating same mode of marketing contents by all for long terms. A content writer for this generation should think professional as well as creative. Add your creativity to make a different appeal. Breaking the traditions really work with business contents.
4. Create Content in Consistency
To generate relevant & attractive business content in consistency is sure a big challenge. But that is what the mantra for successful content marketing. Contents for business should be generated and updated on timely basis for effective marketing. Social media demands contents on an hourly base to keep the company networks live and active.
5. Use Copy Writing Tools
Never let your business writings go public with errors or ambiguous mistakes. Blunders in copy will sure negatively affect your credibility and integrity of the business firm. Use dependable copy writing tools to proof read and edit your documents before submission. The tools available in web can sure help you to be more professional and perfect.
6. Do Target Concentric Writing
It may be a word, caption, sentence or a big blog note; what a business writer wants is to make it read by the targets with brain as well as mind. One should research and know; who is the target audience, what they mainly want, what really works for them, and then create contents as solutions for them.
7. Treat Content as an Art
Treat every single piece of business content as an art work that deserves detailing, caring and passion. Sometimes it is to be worked out in contemporary trends or traditional styles to assure they reach back with success. Make the contents unique like a master piece, to mark success in every letter to click on.
8. Communicate with Words
Content, as customary as communication is no way avoidable in this digital era. In business writing, every copy is an indirect communication expecting a direct response i.e., selling and buying of a product or service. The simple tactic for business communication is “You are what you write you are & what others write you are”.
Thursday 3 November 2016
From freelance writers, full time content writers & online writers the trend in corporate writing is now marked ticks for companies exclusively providing content writing services. For example, Wordsline is a new generation Copy Writing & Content Marketing Company established at Cochin, Kerala. The organisation helps to satisfy all corporate content writing requirements under a single roof.
It is group of young and vibrant content writers from across India. The gang engages in creating relevant and top-notch content in consistency for supporting different business firms to satisfy their marketing and promotional needs. The team includes both creative and technical writers with years of experience in penning quality content for corporate.
Other business companies find this new effort in service as an effective solution to satisfy the increasing content demands & to cope up with the emerging digital revolution. For running any successful business, web presence become inevitable. Business blogs & social networking sites are ruling the markets, brain washing the clients as per their wants. To get graded equal with the competitors, one should keep an eye on making the web presence active always. Thus the demand for quality contents on business services is increasing everyday.
Majority of content service providers work online with websites, keeping the client & content writer anonymous. Wordsline is totally different with a company establishment for the reliability of services. Any client can walk into the writers desk or call for a direct meeting with them and get the work done. The company is responsible for the quality of the works, revisions and assure it is done on time. Content writing companies reduce the risk of plagiarism or other legal troubles for their customers, since there is always evidence for provided services.
The organisation provides cost effective content solution for small or large companies looking for content support from experienced content writers, same time not willing to afford a full time employee. Wordsline also work well for individuals in need of personal or customized content support.
The core services of copy writing and content marketing company encompass content support for all dynamic business choices:
- SEO Content for Websites
- SEO Content for Blogs
- Content for Branding
- Content for Social Media Marketing
- Content for Presentations
- Content for Official Documentation
- Content for Newsletters or Magazines
- Creative Script Writing
- Technical Content Writing
- Content Revisions & Proof Reads
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