Marketing trends change every minute
and it is very important to be in-sync with these changes to survive in the
turbulent and highly competitive market. This article intends to spotlight the
trends which could be wielded as marketing tools in 2017.
Video
There used to be time when businesses’ preferred writing or posting
pictures to uploading video to communicate marketing and promotional messages.
The reason for this is videos consume more data and might take time to load; therefore
people might not take interest in videos. But this has changed, Thanks to fast
and cheap internet, now people enjoy videos the more than any other multimedia
on the web. The video based content is rich and engaging and presently has the
greatest amount of attention from internet users. In Facebook and other social
networking sites videos autoplay on the page and when people scroll down their
newsfeed, they will stop for a few seconds to check if the video is interesting
and clickworthy. If the video can hook the audience in those few seconds, it is
assured to get many views and good reach. Recently Facebook CEO, Mark Zuckerberg
has foretold that by 2019; 80% content of the Facebook will be in video format.
Facebook gets an average video view of 8 billion a day and Snapchat records 10
billion view every day. 360 Live Streaming is the latest feature enabled by social
media sites; even Facebook has joined the movement by launching ‘Facebook
live’. Popularity of Live video is increasing day by day and many brands are
using live streaming feature available in social networking sites such as
Facebook, Instagram and Twitter. The biggest advantage of streaming live is to
keep the followers engaged with the brand by taking an event directly to the
users’ screens.
The social network
Advertising
in Facebook is expected to be the biggest marketing trend of 2017, as far as
the internet marketing goes, Facebook is currently the undisputed king of
advertising. The power, reach, incredible user base and most effective
targeting feature makes the platform superior to all other websites.
Advertising in Facebook is the most cost-effective and underpriced advertising
available in any media platform.
Instagram, the photo sharing site is equally preferred by advertisers. If
your target audience is within the age group of 13-25, Instagram is the ideal
platform to address young audience. Instagram also has introduced live
streaming feature in US, this update is going to hit other markets soon.
Whichever platform you plan to choose, make sure that you leverage the power of
live videos. Snapchat is not far behind in reach and user base, it is
currently number one social media platform in Australia and US for teenage and
early 20s audience with over 150 million daily users.
Social media E-commerce
Facebook, Instagram, Twitter, and Pinterest allow users to shop directly
from the site. According to a recent survey, 56% of social media users said
that they followed brands to get updates about new products, sales and to make
purchase directly. Brands should take these shopping habits seriously and
design their pages and other promotional activities interesting in these sites
so that people ‘like’ you and ‘follow you.
Familiarizing with these social media trends could bring great results to
any business. Apart from that always anticipate abrupt changes in online trends
and practices; make your social media marketing strategy flexible to
accommodate such immediate changes.
