Wednesday 21 December 2016
If you are one among the new generation digital marketing personnel trying hard to successfully handle commercial websites,’ SEO’ is an abbreviation that you can never stop exploring. Almost all of us know a highly visible website with good content can only appear on the first pages of search engine results when someone searches for that topic. But a detailed knowledge on how to make a website reach to that point of search is very limited, same time important for a corporate professional.
The core fact to comprehend is ‘What is Search Engine Optimization (SEO)?’ By definition, it is an unpaid process naturally affecting the visibility of a website in a search engine's result. We can see the sites that are organically ranked high on the search engines appear more frequently in the search results list and will receive more potential visitors. SEO is completely based on the working of search engines, the searching interest of targets, the common search terms or keywords typed into search engines by users and the search engine preference of targeted audience.
Optimizing a website basically involves creating and editing of contents based on keywords. The advanced need for contents fashioned a new trend in content writing. SEO writing is the form of content writing focused on maximum keyword usage that helps websites become more visible to major search engines like Google, Yahoo and Bing. SEO writing is really challenging, since the writer should take extra care for subjects to satisfy the interest of reader as well as adapt to optimization with the technology.
The success of SEO based writing is when a tremendous boost happens in the traffic of websites from search engine users. Majority thinks SEO writing is just injecting keywords directly to content and making it more optimized. But the fact is that SEO Writing is more complex creative writing. Repeating keywords in a mechanical manner will sure make the content less attractive and the readers may tend to move on from website within seconds. The ultimate aim of increasing the number of visitors is to turn them as customers. For the purpose, creativity of a writer should work well for holding the readers in the pages, safeguarding their interest in every word.
Before starting SEO writing for a website or web page, one should find the keyword phrases from a detailed research. There are many free search engine optimization tools available on the Internet that can help copywriters. Different methodologies are used by professional writers while writing for SEO; keywords can be naturally used as major headers, include within opening sentences, insert voluntarily after creating first body draft and assure it is used as many times it fit perfectly within the context. Another focus of SEO is in editing of HTML and associated coding to increase relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting sites to increase the number of backlinks, or inbound links, is another effective SEO tactic.
Thursday 1 December 2016
Content Marketing has evolved as the strategic method to reach the audience with valuable and relevant information at a greater pace in the current digital era.To thrive in the extreme competitive platform, every industry needs to adopt novel content marketing trends that would catalyse the reach outs. Optimized contents will elevate your pages to right audience thereby generates more audience.
Know more about Content Marketing Trends
There has been a paradigm shift to smart phone usage among all echelons due to best user experience. The success of content marketing lies in delivering relevant content to the audience in the right platform. Since most population depend smart phones to acquire information and for activities like payments, the best platform to focus your content is mobile marketplace.
2. Interactive Content
Everyone may not be interested in reading the whole story to understand the fact as it consumes more time. To make a successful impact for your content, it should be presented integrating creative substance to hit the audience within a fraction of second. Content should be interactive that it creates an urge for the audience to delve deep into the subject.
3. Influencer Marketing
Influencer content marketing increases the credibility and relevance of the subject matter fostering trust among the audience. Expertise and experience integrated in influencer marketing help the organisation in promoting the brand reputation.
4. Live streaming videos
Live streaming videos are the latest content marketing strategy to arrest the attention of the audience. Due to its interactive nature customers feel the information to be more authentic and reliable. Live video streaming is the content creation in a unique manner to create better awareness, engagement and encryption among customers.
Sharing the latest updates as newsletters is the top means to reach the right audience. Newsletters generated amalgamating most valued contents will assist the customers in acquiring relevant data for their requirements.
6. E-mail Marketing
For presenting precise matter to the right audience, marketers usually prefer Email marketing. Offers, discounts or latest innovations explained through interactive and extremely creative contents capture the audience’s attention.
7. Virtual Reality
Virtual Reality is considered as the greatest revolution in Content Marketing for the next year. Through expertise marketing strategies Virtual Reality plays a major role in improving the marketing strategies to promote brand reputation and esteem.
9. Native Advertising
Studies reveal that Native Advertising generates more customers than banner advertisements. The combined manifestation of content and video quickly see the attention of ever individuals. Perfect blend of relevant content and graphic will boost the brand reputation and the growth rate.
To compete in the highly marketing digital environment, you need to create extensive contents that could turn the attention of customers. Get the adequate support of an expert content creation team to make your digital presence successful.
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