If you are one among the new generation digital marketing personnel
trying hard to successfully handle commercial websites,’ SEO’ is an abbreviation
that you can never stop exploring. Almost all of us know a highly visible
website with good content can only appear on the first pages of search engine results
when someone searches for that topic. But a detailed knowledge on how to make a
website reach to that point of search is very limited, same time important for
a corporate professional.
The core fact to comprehend is ‘What is Search Engine Optimization
(SEO)?’ By definition, it is an unpaid process naturally affecting the
visibility of a website in a search engine's result. We can see the sites that are organically ranked
high on the search engines appear more frequently in the search results list and
will receive more potential visitors. SEO is completely based on the working of
search engines, the searching interest of targets, the common search terms or
keywords typed into search engines by users and the search engine preference of
targeted audience.
Optimizing a website basically involves creating and editing
of contents based on keywords. The advanced need for contents fashioned a new
trend in content writing. SEO writing is the form of content writing focused on
maximum keyword usage that helps websites become more visible to major search
engines like Google, Yahoo and Bing. SEO writing is really challenging, since
the writer should take extra care for subjects to satisfy the interest of reader
as well as adapt to optimization with the technology.
The success of SEO based writing is when a tremendous boost happens
in the traffic of websites from search engine users. Majority thinks SEO writing
is just injecting keywords directly to content and making it more optimized. But
the fact is that SEO Writing is more complex creative writing. Repeating
keywords in a mechanical manner will sure make the content less attractive and the
readers may tend to move on from website within seconds. The ultimate aim of
increasing the number of visitors is to turn them as customers. For the
purpose, creativity of a writer should work well for holding the readers in the
pages, safeguarding their interest in every word.
Before starting SEO writing for a website or web page, one
should find the keyword phrases from a detailed research. There are many free
search engine optimization tools available on the Internet that can help
copywriters. Different methodologies are used by professional writers while
writing for SEO; keywords can be naturally used as major headers, include within
opening sentences, insert voluntarily after creating first body draft and assure
it is used as many times it fit perfectly within the context. Another focus of
SEO is in editing of HTML and associated coding to increase relevance to
specific keywords and to remove barriers to the indexing activities of search
engines. Promoting sites to increase the number of backlinks, or inbound links,
is another effective SEO tactic.
