Tuesday 4 April 2017
15 Tips for effective SEO writing
The rise of the Internet has been one of the most trans-formative developments in history of mankind and all the societal activities are directly or indirectly impacted by the web. To stay relevant and successful, an online presence is mandatory for any business. The following article is a compilation of writing tips which can help you in shaping a gripping content.
Headline: A headline summarizes the piece of writing in a line, therefore the words that is chosen for headlines should catch the eye and intrigue the audience to finish the article.
Use subheads: Subheading compliments the headline; a good headline-subhead combo can increase the readability of writing multifold.
Know your audience: Write the article keeping your target audience in mind; write in a way the audience appreciates.
Talk to your reader: Do talk to your readers; adopt a conversational tone, directly addressing your target audience. It brings a personal edge to the writing.
Font and style: Make sure that the article looks good by using a readable as well as visually appealing font. Making certain words or phrases stand out can improve readability, Bold and Italics style can be used to emphasize the text.
More content: More content will not make your writing boring, according to some recent studies by seomoz and quicksprout, longer writing gives a sense of more information and value to the reader.
Short paragraphs: Lengthy content with information always outperform shorter ones but when it comes to paragraphs, the shorter the better. Long writings can be arranged in small paragraphs to give it a structure and to make it easy to read.
Give answers in your writing: People browse the internet mostly to find an answer to a query or solution to a problem, always give answers in your writing so that it can be beneficial to the readers.
Power words: To evoke emotions it is important to use power words. Power words compliments keywords and strikes an emotional chord with the reader and influence them.
Active voice: Using active voice makes your writing direct, crisp, energetic and persuasive. The risk in using passive voice is that it dilutes the intensity of the message and sometimes makes it ambiguous.
Forget keyword density: Keyword density is the measurement of times a particular keyword appears compared to the total number of words in a page, in percentage. It is important to incorporate keywords in content but it should be overused and made balderdash.
Update: Keep updating the content regularly according to the changes in internet trends. Readers are looking for accurate up-to-date information, so give it to them.
Multimedia: Including photos, info graphics and videos can ward off monotony from your article and make it compelling. Choose multimedia wisely, it should have direct relation with the writing.
Link out and link in: Interlinking your page with other pages can bring mutual benefits to both the pages. Provide links to relevant resources in your writing so the reader can access support key points and further reading links directly from your page without performing another search. This will provide more value for the readers, by giving all information under one roof. When you link out make sure that you are getting a link in.
Avoid plagiarism and give credit: Plagiarism is intellectual theft and it is unethical. Try not stealing content from other sites and passing them as your own. Original and unique content sells way more than plagiarized content.
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