Monday 12 February 2018

What is the Scope of Content Writing in India?

The increase in the internet and social media usage has made the future of the content writing brighter. It is now safe to say that content writing is going to be the future of marketing. The paradigm shift from print medium to the internet is the key factor that resulted in the rise of the scope of content writing. India is predicted to the hot spot of content writing in the future and here is why

Scope of Content Writing in India

In India, the number of businesses signing content writing agencies to manage their content is increasing; the reason behind this is the fact that content writers produce 7.8 times more traffic than others. Worthy content leads to higher appointment rates and increases brand recollection. Content marketing budgets 62% less than traditional marketing but the result it fetches is massive. Indian companies that invest in content marketing have six times greater conversion rate. Over 73% of organizations employ content strategist to cope with their content. These statistics prove that content is in great demand in India and the opportunity for a content writer is remarkable.

1. Increase in social media users

India is continuously recording humongous increase in the number of internets and social media users every year. It is estimated that India will have 258 million social media users by the year 2019. According to recent surveys, young and educated Indians seek internet to satisfy their entertainment and educational needs rather than traditional media such as TV or print medium. All these factoids sum up the immense scope of content writing in India.

2. Cheap internet

The recent cheap internet revolution in India has made the medium even more popular than it used to be. The increasing competition among telecom companies has made regular internet access possible for the laymen of the country. The cheap internet introduced internet even to the remotest parts of the country.

3. Flexibility

The feature of flexibility makes content writing more popular in India. Unlike the other jobs, content writing does not require an office or high-end equipment. A person can pursue content writing from his room with nothing more than a laptop and internet connection. In India, where there is a large population of home-bound women who are looking for an opportunity to work from home, content writing can be an easy employment option.

4. Technological elements

Today, people prefer visual contents over typescript. Content embedded in the visual format easily convey the messages and this advantage writes a different story in content writing in India. 
Statistics show that YouTube has 3 billion searches in a month; this reveals the technological influence content writing has.

Artificial Intelligence (AI) exerts influence in content writing as well. The technology of pre-set software like Spinner chief enables writing whole articles within minutes. Some content writers are using such software to back their writing, research and SEO labors.

Monday 5 February 2018

Steps for creating an effective content marketing strategy

In content marketing, all you need is perfection.The goals of content marketing can be listed as increasing customer base and brand awareness. The content should be capable of drawing the attention of the people and should have the capacity to convert prospects into your customers. This form of marketing strategy forms customer trust and have a rapport with them. Having a concrete content marketing strategy will enhance your business. Once you understand the customer’s need, then it will be easy to create a marketing strategy for the business. Here are some steps for creating an effective marketing strategy: 

1.      Know your customer

To know about the customer is perhaps the hardest part, but the whole strategy revolves around it.Increasing marketing personas can be in-depth,but there are a few speedy ways to begin studying your target audience. Study competitor case studies, read industry analysis reports, go to meetings and professional online networks, exploit Facebook audience insights, conduct surveys, and interviews, and do good outreach using email and social media.

2.      Identify where the customer goes online

Find out accurately where the customer goes online, and don’t try to chase them.Remember, besting at one or two networks is much better than being in a circle of channels. Set your objective to know the customer’s online interests. Again, chat with customers, conduct interviews or appoint, read business reports, and visit business forums to get a better idea of where your customers like to go online.

3.      Type of content they want

 If you are sure that your audience is mostly on LinkedIn, then they might like detailed articles, white papers or slide shows. If they prefer Facebook, then video and list posts might be the way to attract them. If they spend a good amount of time on a certain medium, long-form storytelling might be the apt one. The core aim here is to decide which type of content the customer is and isn't attracted in so that you don’t waste your time generating the wrong style of content. A better method to research this is to talk to industry leaders, talk to present customers, conduct surveys, do decent outreach via email and LinkedIn, or go to a business forum and start a conversation with people.

So, by putting all these steps into practice, you will be able to form an efficient and resourceful content marketing strategy. The business will thrive by simply changing the strategy of marketing, here the content.

Sunday 4 February 2018

Does content quality influence brand perception?

People depend on the internet for content consumption because the choices provided by the internet are vast.Unlike print medium, the internet has no deadline and it keeps updating in every second. Hence nowadays, consuming content is at the fingertips of the customer. As a content marketer, you should have an idea about the reader and this will enable you o generate good content which emphasizes the brand. So,your concentration should be in the content itself. You must ask this question yourself while writing: does this sentence capture the brand value?

The internet has the capacity to disseminate the information rapidly and you cannot underestimate the power of its reach. In content marketing, you are addressing a massive audience through the internet by means of the content. The audiences have some expectation from your brand and while creating the content keep this fact in your mind.

For setting up a brand, the content quality plays huge roles in the following aspects:

Increase sales: Just like any other marketing strategy; content marketing boils down to attracting potential customers to business. Regular supply of quality content, irrespective of its size, will gently and gradually build a concrete brand image in the minds of people. Regular should not be confused for incessant; clogging the social media platform with a deluge of content can irritate the prospect.

SEO purposes: Good quality content helps to increase SEO ranking of your brand. People like to visit websites packed with blogs and other content than mere homepage and contact details. If the content is original, then no doubt the content will generate more traffic on the internet.

Credibility: The credibility of your content largely lies in the authenticity of the facts you present. Once you establish yourself as a credible source of information; people will visit your website or blog before checking any other source that serves the same information.

Customer attention: All content has a message and yours should be flexible enough to grab the attention of the customers and satisfy people belonging to multiple strata .So, try to attract them with the original content. If the content is stolen from anywhere, then the rating of the website will be low.

Occasion: The quality of the content may get ineffective when it posted the wrong timing. People will lose interest in reading outdated content. So, try to post your content on the perfect occasion.Experts have found that the blogs are more read by people during the weekends. Therefore, understand the routine and occupation of your customer to post your blog with better timing. 

Legitimate content which you post on the blog or social media promotes customers to connect with the brand. With this, higher conversion rates can be acquired. Quality content has partially undertaken the role of an advertisement to promote the brand; creating brand-oriented content is easier than making an ad.

5 Content Writing secrets of Professional writers

One of the major problems content writers confront is making sufficient content and concurrently without compromising the quality. In order to become a successful content writer, the tips and tricks from professionals will help you every time to generate a stable stream of quality content.The reasons for corporates to have a website could differ; it could be to disseminate information to the public or to interact with the customers. Irrespective of the intent behind the content; it should be clear and coherent.Here are some tips to help you become a successful content writer. 

1. Write in your individual style

Your content should be marked by your style of writing. It is like your signature which is unique. In content writing, the content must not be a copycat of others; therefore derive inspiration and develop your own style. Develop your individual voices in writing. For this first,you need to find out your favorite writer and observe his/her writing pattern. Gradually you will adapt a combined writing style of your own and the writing style you aspire. As a content writer, you will have to handle infinite styles of writing; numerous writing styles are being evolved and the existing writing styles are getting amended frequently. For this, you need to observe and employ different writing styles and should not limit yourself to obsolete styles.

2. Spend quality time on the title

It is the title which grabs the attention of readers rather than the content. If the title is not a catchy one, then it will fail to attract the readers.The heading will decide the fate of the content. Employing words like top #, how to, how, why the title will draw more traffic. A well-written content will be ignored if it has no link with the title. So, choose title carefully even for a small content.  

3. Write about one thing; focus on the core idea

Each portion of content should include only one point. Handling multiple points will ruin the entire content; emphasize one point. There will be a tendency to slip away from the topic and you must be alert about it. Read it once before the final draftingand make sure that the whole content is dealing withone idea or point.

4. Make the writing simple and cogent

Keep sentences and paragraphs short as possible because uncomplicated words are more readable. Your aim should be to give better readability, not to show your advanced skills. For this, professionals suggest maximum of 25 words in a sentence and 6 sentences in a paragraph. Simplicity should be your axiom.

5. Edit

The content gets refined during the editing session. The first draft will be the concoction of words and sentences right out of your head and it is during the editing session you will arrange the ideas into a form and give a rhythm to it. The editing also removes errors and ambiguity from the content and makes it more concise. Editing should not be limited to a single reviewing, read it several times to ensure that you have not overlooked any mistakes. No matter how much you like the sentences and words, if it is not making sense or not related to the topic, remove it.

These are some guidelines to induce professionalism in your writing. Familiarize with these tips and tricks and employ them in your writing to become a successful content writer.

Wednesday 31 January 2018

Content Marketing vs. Social Media Marketing

The difference between content marketing and social media marketing lies in the focuses and execution.  Even if they have a common objective of promoting a brand, content marketing and social media marketing are different in many other aspects.
Content marketing is the art of exploiting special sorts of content such as blogs, videos, website pages, etc. to catch the attention of website visitors and ultimately transform them into customers whereas, social media marketing is the practice of earning traffic and leads for the company using social media. Let us have a look at the basic differences between the two:
Although both social media marketing and content marketing can be used for a lot of purposes, social media marketing usually have a tendency to focus on two major objectives. First, it is used for creating product awareness and to facilitate discussion about the brand. Secondly, it is used for customer retention and can be used as a social platform for an open communication with clients, often around problems or inquiries that consumers have.
Content marketing facilitates demand creation. As excellent content brings results to a brand’s site, brands can build up an association with the prospects and care for the major customer conversion or product purchase.
2.Channel and a Tactic
Social media has revolutionized the marketing sector. The birth of social media made custom targeting of outlook customers easier for marketers. Social media thus provides a means of transportation to reach customers directly, rather than having to use a mediator. According to recent marketing surveys, social media has emerged as one of the most admired marketing channels for businesses. Social media marketing is the most feasible marketing strategy for learning and gathering insights for the business and to employ them to lure the customers. Social media marketing strategy works well when incorporated with other marketing plans.
3.Center Of Gravity
The center of gravity is an additional distinction between social media marketing and content marketing. In social media marketing, the center of gravity is surrounded by social media networks. Marketers are executing social media campaigns mainly through Facebook, Twitter and Google+.
On the other hand, the center of gravity for content marketing is the website of the business, though social networks play a major role in raising the hit of the content marketing it gets fame when the dealer shares links to this content across social networks.
4.Types of content
In social media marketing, content is created to fit the framework of the selected social network: small messages in the 140 characters limit for Twitter, Facebook, etc. Here, brands model the strategies to suit the person the social media user.
Conversely, in content marketing, the context of websites allows much longer types of content. Brands can publish blog posts, infographics,videos, and eBooks, just to name a few formats. Here, brands display their behavior after that of media publishers.

Challenges in content writing

Even the most proficient writers can sometimes confront writing challenges. Before you become a content writer, you have to prepare for the challenges in this industry. All the content writers have to face hard times during their work. The challenges may vary from person to person but there are some common problems you have to face as a content writer.  
Identifying the challenges before you choosing the career will help you to overcome them easily. These are the common roadblocks in your content writing:
1.Lack of Ideas
This happens to everybody that they are very sure they can write the article but they lack the idea about where to start. An absent-mind or stressed mind cannot produce quality ideas to write. Observing nature, reading something or listening to music can help you to generate ideas.
2.Lack of confidence
You must be confident enough to contribute your best to a company. No matter how skilled and experienced you are; if you are not confident, then what you write will become unsuccessful.   Develop a positive mind and try to learn more to write better.
3.Lack of rest
If you have to focus on your job, then you have to take enough rest, because then only your productivity can increase. The more you take rest, the more you can focus on your work and this will in turn produce good writing.  You will experience exhaustion mentally and physically after a prolonged work.  Give your body and mind adequate rest.
4.Being Isolated
If you are a self-employed writer, ensure that you are not disconnected with your friends. Find time to meet your friends or listen to music. Don’t seclude yourself from the outer world. You derive inspirations and ideas only when you communicate with people
5.Writer’s Block
If you are a writer, ‘writer’s block’ is bound to come your way. You will have the perfect idea but you will find it difficult to transcend the idea to words; sometimes you will it difficult to propel the idea. The only way to hurdle the writer’s block is to take a small break from the writing and to relax your mind. Keeping your mind unoccupied for a while will refresh your mind.

These are some of the challenges a writer experience. Every field has its own challenges but, overcoming these problems shows the professionalism in you. Don’t hesitate to be a content writer because of the reasons mentioned above instead, try to triumph over the challenges you face. By doing so, you can be a promising writer for your company or you can provide quality work if you are self-employed.  There is no need doubt yourself.

Monday 29 January 2018

How to use blogs for customer engagement

Blogs are the material to build customer engagement in your business.In today’s business scenario, blogging has an essential role in customer conversion. You may feel that people are just glancing through the blogs, but blogs have a huge role in converting people into the customers. Do not consider blogging as merely a way to fill your business website; it is rather a free advertisement to lure customers to your website and therein to your business.
The blog you write should fall into the category that the customers would want to read. When you write the blog, it should be about what the customer is looking for. Apart from this, the blog can create customer engagement from these aspects:
1.Company announcements: Adding company news and announcements to the blog can create transparent communication with the clients. If there is big news to announce, it is better to publicize it through a blog than through social media.
2.Caption: In the competitive field, you must write your blog with a catchy heading to drive the customers to the blog.  Once they are attracted to your blog, then they will be the regular customer of your business service. Hence, you can build a strong customer base for the business through the blog.
3.Reply to comments: If customers leave a comment on the blog, respond in a refined conduct. From their comments, you can understand their opinions and complaints about the business.  Keep a standard level in your comments and always stay elegant. You can do the market research through the comments of the customers.
4.Include images: Adding images, videos and infographics to your blog make your content more rich and interactive. The visualization can bring interest in the customer and then it will be easy to attract them to your blog. The customers will spend time on the content of the images or videos than words.
5.Frequency: Write a short but understandable blog with a perfect time gap. Keep your blog in short words ranging an average between 400 -800.Set a day for posting the blog and update your blog regularly. A frequently maintained blog can grab new customers easily and also can retain the existing one.

Every blog differs from each other according to the industry and customers it caters. Implement an exclusive blogging strategy in your business to achieve the better customer attention with quality content.

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