Friday, 21 April 2017
No content marketing strategy can be fruitful if it overlooks the potential of social media. Here are some prevailing Facebook trends according to which content strategies can be adapted for better results.
Facebook has emerged to be the hub of digital marketing and is the apex of content marketing activities as the site is populated by over a billion people across the world. Content can be disseminated from business’ Facebook page to the customers directly. Crisp catchy content can be used to garner likes, shares and followers on Facebook.
Facebook have now evolved to become an emergent platform for customer service. In a recent survey the social media was voted as the top choice for customer queries and services by consumers. Social care is a new concept, where companies provide 24 hour multi-channel support. Present scenario, customer service expectations are rising day by day and consumers expect the brands to uninterrupted and flawless service that extends from the showroom floor to the Facebook timeline.
Internet is getting piled with more and more information every minute. Sometimes SEO writing and content promotion is not just enough acquire the desired traffic. Social Media and advertising platforms allow you to lead the traffic, grow the customer base and promote your content. The pay is mainly decided considering the number of audience which you want to address. According to Social Media Examiner, Facebook is the most sought after content promotion platform.
Thursday, 20 April 2017
The emergence of internet and social media has transformed the way businesses interact with their customers. Brands now have to become closer and more communicative with their customers, broadcasting advertising messages is no longer enough if you intend to prolong their loyalty and trust towards the brand. Content marketing at its right trend is thus very important for today’s businesses to flourish in the competitive markets.
It fosters loyalty among customers
Giving read worthy, relevant information out can build a tightly-connected community of customers who are loyal to your brand which they have chosen to follow. Give your customer content with value so that they follow you and they have a reason to invest time in your brand. If you publish content at regular intervals, followers effectively update their information about your brand.
It makes your brand an authority
Delivering quality content regularly makes your brand an authority on your subject. Frame your content in a way that makes your brand a subject expert and authority in your area of business. It will help your business build loyalty and trust which reciprocates as business profit.
Know your customers
When content is delivered through social media, it prompts feedback and ensures customer engagement. It allows you to gauge your customers’ attitude and their buying habits. Good content can inspire discussion, allegiance, provoke thought and get everyone talking.
Content improves SEO
Good, compelling content can boosts Search Engine Optimization and help your business to be on the top of search engine results.
Content adds value
There is a new rule in business promotion, whatever business you are, you now need to also be a regular content publisher to be competitive. People expect your business, your website and your spoke persons to deliver acuity and entertainment. People will only go to your website and social media page if they get something worthwhile back from the experience. Using videos, posting interesting pictures, delivering helpful guides will make your website worth returning to as a routine.
Tuesday, 4 April 2017
The rise of the Internet has been one of the most trans-formative developments in history of mankind and all the societal activities are directly or indirectly impacted by the web. To stay relevant and successful, an online presence is mandatory for any business. The following article is a compilation of writing tips which can help you in shaping a gripping content.
Headline: A headline summarizes the piece of writing in a line, therefore the words that is chosen for headlines should catch the eye and intrigue the audience to finish the article.
Use subheads: Subheading compliments the headline; a good headline-subhead combo can increase the readability of writing multifold.
Know your audience: Write the article keeping your target audience in mind; write in a way the audience appreciates.
Talk to your reader: Do talk to your readers; adopt a conversational tone, directly addressing your target audience. It brings a personal edge to the writing.
Font and style: Make sure that the article looks good by using a readable as well as visually appealing font. Making certain words or phrases stand out can improve readability, Bold and Italics style can be used to emphasize the text.
More content: More content will not make your writing boring, according to some recent studies by seomoz and quicksprout, longer writing gives a sense of more information and value to the reader.
Short paragraphs: Lengthy content with information always outperform shorter ones but when it comes to paragraphs, the shorter the better. Long writings can be arranged in small paragraphs to give it a structure and to make it easy to read.
Give answers in your writing: People browse the internet mostly to find an answer to a query or solution to a problem, always give answers in your writing so that it can be beneficial to the readers.
Power words: To evoke emotions it is important to use power words. Power words compliments keywords and strikes an emotional chord with the reader and influence them.
Active voice: Using active voice makes your writing direct, crisp, energetic and persuasive. The risk in using passive voice is that it dilutes the intensity of the message and sometimes makes it ambiguous.
Forget keyword density: Keyword density is the measurement of times a particular keyword appears compared to the total number of words in a page, in percentage. It is important to incorporate keywords in content but it should be overused and made balderdash.
Update: Keep updating the content regularly according to the changes in internet trends. Readers are looking for accurate up-to-date information, so give it to them.
Multimedia: Including photos, info graphics and videos can ward off monotony from your article and make it compelling. Choose multimedia wisely, it should have direct relation with the writing.
Link out and link in: Interlinking your page with other pages can bring mutual benefits to both the pages. Provide links to relevant resources in your writing so the reader can access support key points and further reading links directly from your page without performing another search. This will provide more value for the readers, by giving all information under one roof. When you link out make sure that you are getting a link in.
Avoid plagiarism and give credit: Plagiarism is intellectual theft and it is unethical. Try not stealing content from other sites and passing them as your own. Original and unique content sells way more than plagiarized content.
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