No content marketing strategy can
be fruitful if it overlooks the potential of social media. Here are some
prevailing Facebook trends according to which content strategies can be adapted
for better results.
Facebook has emerged to be the hub
of digital marketing and is the apex of content marketing activities as the
site is populated by over a billion people across the world. Content can be
disseminated from business’ Facebook page to the customers directly. Crisp
catchy content can be used to garner likes, shares and followers on Facebook.
Facebook have now evolved to
become an emergent platform for customer service. In a recent survey the social
media was voted as the top choice for customer queries and services by
consumers. Social care is a new concept, where companies provide 24 hour
multi-channel support. Present scenario, customer service expectations are
rising day by day and consumers expect the brands to uninterrupted and flawless
service that extends from the showroom floor to the Facebook timeline.
Internet is getting piled with
more and more information every minute. Sometimes SEO writing and content
promotion is not just enough acquire the desired traffic. Social Media and
advertising platforms allow you to lead the traffic, grow the customer base and
promote your content. The pay is mainly decided considering the number of
audience which you want to address.
According to Social Media Examiner, Facebook is the most sought after
content promotion platform.
