The emergence of internet and
social media has transformed the way businesses interact with their customers.
Brands now have to become closer and more communicative with their customers,
broadcasting advertising messages is no longer enough if you intend to prolong
their loyalty and trust towards the brand. Content marketing at its right
trend is thus very important for today’s businesses to flourish in the
competitive markets.
It fosters loyalty among customers
Giving read worthy, relevant
information out can build a tightly-connected community of customers who are
loyal to your brand which they have chosen to follow. Give your customer
content with value so that they follow you and they have a reason to invest
time in your brand. If you publish content at regular intervals, followers
effectively update their information about your brand.
It makes your brand an authority
Delivering quality content
regularly makes your brand an authority on your subject. Frame your content in
a way that makes your brand a subject expert and authority in your area of
business. It will help your business build loyalty and trust which reciprocates
as business profit.
Know your customers
When content is delivered through
social media, it prompts feedback and ensures customer engagement. It allows
you to gauge your customers’ attitude and their buying habits. Good content can
inspire discussion, allegiance, provoke thought and get everyone talking.
Content improves SEO
Good, compelling content can
boosts Search Engine Optimization and help your business to be on the top of
search engine results.
Content adds value
There is a new rule in business
promotion, whatever business you are, you now need to also be a regular content
publisher to be competitive. People expect your business, your website and your
spoke persons to deliver acuity and entertainment. People will only go to your
website and social media page if they get something worthwhile back from the
experience. Using videos, posting interesting pictures, delivering helpful
guides will make your website worth returning to as a routine.
