Monday, 29 May 2017

5 Skills You Need to Become a Successful Content Writer

You could be a good writer but does that make you a good content writer? A certain set of skills and disciple is required in excel in this field. Content writing aspirants out there, read the article and find out the areas where you need to brush up your skills and to succeed.

1. Successful content writers must master different writing styles.
You should have different writing styles in your kitty to be successful in writing. The reason is that each form of writing has its own style and charm; for instance news is delivered in inverted pyramid style, a type of writing where informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short, engaging and persuasive. The style in writing can be defined as the way a writer writes and the technique he implements to organize the flow of words. The writing style will be different among writers, and it is important to develop an interesting and unique style of one’s own to stay fresh and relevant.

2. Successful content writers don't pick random subjects.
"Ideation" is an industry buzzword that describes the creative process of conceiving a subject, title and an angle to write about. A good content begins as an idea and expands and develops from there. Ideation is the primary and crucial step in writing therefore involves a lot of research.
Familiarizing with the ‘buyer persona’ is another important stage that follows ideation; it involves understanding the audience and their interest.  If you know who your readers and their interests are, you can write what they want to read. You write for your audience, not for yourself, or your company, or your brand.
It is integral to perform a keyword research, if the topic or keyword of your writing is not search engine friendly the writing could go unnoticed. Always check out your competition; to see what successful content is being shared by others in your industry sharing?

3. Successful content writers are original.
Whenever you publish, be genuine because your reputation is hanging on the originality of your content. Every post with your name on it should be original. That is not as hard as it sounds; with all the tens of thousands of people writing about the same subjects. Every talented writer can bring a unique voice, different perspective or new light to an over published subject.
Plagiarized content is bad for SEO, bad for your employers and even worse for you. Before you submit your work, use an online program to check plagiarism. With all the content out there on the web, it's likely that you accidentally duplicate some other writing.

4. Successful content writers know the technicalities of it
For a content writer to be successful he cannot be totally oblivious to technicality. Some basic techniques like SEO, keyword integration has to be mastered to excel. Apart from creative skills; to develop a good content the writer should also possess good marketing skills to sell the content. Writing for web themes have varying levels of automatic functions, and sometimes the only way to make your text look the way you want it to is to dig into the text/HTML tab and manipulate the code to make a title tag or fix a spacing issue. It's worth your time and effort to learn the basics.
Up to date SEO knowledge is also critical; search engine algorithms change regularly, and writers have to keep up. The one thing remains constant is the demand for high quality. If you can write in-depth content from a unique perspective, you'll be in demand.

5. Successful content writers are social media specialists.
To be a successful content writer and a social media specialist one needs to be in-sync with the brisk changes in social media trends. Successful content writers are active, interactive and friendly. The more active you are on social media, the more likely your content to be recommended by your followers. A good content writer not only impresses the readers but also the search engines and internet browsers. Content writers are marketing experts, SEO specialists, on-page coders and social media butterflies.
So, if you possess all the aforementioned writing skills, a successful career in content writing awaits you.

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