Measurable Local SEO Services for Higher Conversions

To start with Local SEO services, first, you should be aware of the benefits associated with using Local SEO services. When you feel like it’s high time to expand your business into the local market, you must start thinking about Local SEO.

Renowned as the popular SEO based content writing company in India, we have a handful list of clients including Local SEO service providers and companies, who have successfully converted the local audience into their loyal customers. Gone are the days where local businesses make their presence to the larger audience through yellow pages. Now every brick and mortar is moving online so is the way to locate them!

Drive in the scattered potential customers to your business website with Local SEO services that help you to get a competitive edge over your contemporaries. For a larger section of consumers who search the internet for local businesses make yourself easily available to them utilizing Local SEO services.

Expand your Business like Never Before

•  Acclaimed for having India’s best Local SEO Based Content Experts who had proven in large that we are the real game-changers for small businesses.

• With effective content strategy implementation and performing the best competitor analysis, Wordsline knows the correct way to outsmart them with effective content.

We offer a great way to outsmart your competitors and attract the local community around your business. Our content marketing experts have eminent experience in providing exemplary SEO content for optimizing your websites locally that is to a specific location or region. If you are thinking about expanding your business locally, then think about us too!

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Sop Content Writing in Kochi
Sop content writing services

Content Writing and Graphic Designing

How can Graphic Designs help your business?

What is that which amazingly conveys a strong message, an intentional promotion and a clear definition of your brand? – It’s a Graphic Design! Graphic Designing is all about crafting an idea into a visual message containing images, audio-video elements or even symbols that draw the attention of the mass community of people. And yes, Graphic Designs are stuff that comes under top influential marketing strategies for your business.

 



What makes Graphic Design the best marketing tool?

As the adage tells, ‘A picture is worth ten thousand words’; there is no other medium than Graphic Designing to increase Brand Awareness and play a pivotal role in customers’ decision making processes. We can’t completely avoid words; an element of creative content writing is a must in the designs. Today’s fast-paced Digital World gives less than a minute to gaze on a single post. Graphic Design can do more wonders with a spectacular design and quality content attached to it. It persuades the user to entertain and engage with the post, which further transforms a user into our customer. The impact that a stunning visual image creates in the user's mind lasts for a long time, and this, in turn, boosts the reputation of a brand. Clearly,' designs are invisible marketers of any company.

Post-Designing Creating mind-boggling and impressive posts are never so easy for businesses. Tantalizing your targeted audience with attractive images with effective content requires a bunch of professional knowledge and a creative headspace for understanding the emotions and needs of people. Designers are meant to properly communicate different ideas of a brand with the outside world and kindle their emotions favorable for the company. Content writers are there to support their ventures.

Social Media Post Designing

Social media had simplified our whole world into an interconnected global village. Whatever thing a person posts on social media, within a blink of an eye, is seen by the whole world. New statistics reveal that the total social media usage of internet users amounted to 2 hours and 15 minutes per day, which is a sudden rise from 126 minutes a day. The motto of Social Media sites nowadays is like  Maximum Shares for Maximum Likes. Whether famous or not known, the media turns to be a big platform as an instant feedback point. Customers are exposed to the internet and are depending more on social media for the best review and feedback of the brands.

1. Pun and Fun always come together

At the drop of a hat, we add puns, jokes and sarcasm to entertain and engage the masses.

2. Our images and Ideas are intact

When we create it for the people, we ensure that our posts and your emotions interact with each other, letting our images speak for your Brand.

3. Color Selection

Nature is abundant with infinite colors. And colors have a great effect on people’s choices. Brands the crew picks the right hue to express the brand’s voice.

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Best content writing company in India
Content writing in Kerala
Content writing in India
Content writing company in Kerala

Blogging; A true insight through words

Blogging is the artistry of passionate writers but instead of writing in a paper it’s typed into a computer and uploaded on a website or a webpage. The word blog originally came from the words weblog, an online journal or informational website where data is displayed in the reverse chronological order so that the most recent one appears first. Blogs generally consist of distinct informal and conversational style text entries.

Blogging is of different types; creative, technical, travel-based, medical, etc. Blogging is also an art that can be developed in time for the ones who are dedicated to learning the art of online journaling. Blogging for corporate content marketing requirements is a little different from general blogs. They are created based on stringent SEO strategies to get maximum reach for the websites.

blogging

Wordsline Content Writing Company is the headmost company established to empower the corporate community by providing freshest text-entries aka blogs, for enhancing their knowledge at the same time making promotions simple with the contents. We strive to fulfill your curiosity, amplifying your knowledge and help you to make better judgments in the future through the information that you acquire through our blogs.

As a successful content writing company in India, we strive to be thriving through marketing our knowledge and wisdom. With great experience and expertise over content writing, we make sure the blogs we create are of good standards and serve the commercial purposes equally well. We deal with Keyword integration to publishing in a professional manner without any compromise in quality and reliability.

Wordsline is well-versed with blogging and provides different types of articles in distinct and unique styles. Satisfying the requirements of our clients is our prime priority and thus we make flexible work contracts for blogging. Our service has come in handy to customers from across the world and our executives are always a call away to help you with clear-cut guidance over blogging.

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content writing in Kochi
content writing company in Kerala

GET CONFIDENTLY INTO AN ERA OF DIGITAL MARKETING

The digital marketing techniques trigger the website activities as it imports users aka customers to the business with Search Engine Optimization (SEO) services. Search Engine Optimization provides a higher ranking for business in Google Verified search results. Appearing on the top of the search results gains visibility, credibility, and reliability for any business and scores user attraction and greater audience.

Digital Marketing

The users tend to look up the top results of their search.  With the use of SEO friendly contents with the right use of keywords, a trained digital marketer can offer the best optimization for building the best marketing strategy. Digital marketing is boosting day by day and thus the demand for specialists in content writing too. By getting training over content writing courses, you can attract the audience easily and quickly through advanced Social Media Marketing tactics.

With promotion through Social media platforms, create brand loyalty and customer rapport for the long term survival of the business. Knowing the audience and right tricks let you reach them faster with the online marketing techniques guided by experts in the field. Effective content is as important as design elements. It's quality content that triggers conversations and communication over any social media post. Be benefited with continuous interaction of customers, building loyalty and trust with them by collaborating with us for best content writing training in Kochi.

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4 Tools for Content Writing

Have you ever written a blog or web article? Then you know the efforts of content writers behind
planning, researching, writing the content. It is vital to creating content that provides precise
information, attracts customers, converts a potential customers into regular customers and increases the
search engine ranks. Do you know how the writers can produce well-refined content without
overwhelming by all information?

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Have a look at these five latest tools for writing services which make your contents elegant!

1. Attention commanding languages
People are not patient enough to read your whole article thoroughly and won't stay for more than one minute. Hence it is necessary to focus on the easy-to-read content with precise information. Hemingway Editor is a famous app used predominantly for understanding the most complicated sentences and confusing terms by highlighting with color-coded marks.

2. Creating authentic contents
Always remember not to copy others' content. Duplicating the content will be subjected to plagiarize
which will affect your company's reputation and authenticity. Siteliner is an ideal tool that can scan your content to check the duplication.

3. Be fresh in your ideas with Hub spot's Blog Topic Generator
If you are in a dilemma with finding a topic for your regular posts, Hubspot's Blog Topic Generator is there to save you. The app helps you to enter three keywords that bring you a long list of possible topics from which you can easily select and move on.

4. Build your content with some good grammar
Grammarly is one of the best spell checker and grammar checker used widely around the world. The
high modifying ability of Grammarly helps you to check your content thoroughly and make them easy-to-read.

5. Insert the best keywords
Keywords are the prominent feature of web content writing. The search engine will classify your website for SEO when your content includes more relevant keywords. Keyword Planner is an ideal tool that helps to fulfill the range of keyword research requirements.

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Content Writing Company in Kerala

What is the Scope of Content Writing in India?

The increase in the internet and social media usage has made the future of the content writing brighter. It is now safe to say that content writing is going to be the future of marketing. The paradigm shift from print medium to the internet is the key factor that resulted in the rise of the scope of content writing. India is predicted to the hot spot of content writing in the future and here is why

Scope of Content Writing in India

In India, the number of businesses signing content writing agencies to manage their content is increasing; the reason behind this is the fact that content writers produce 7.8 times more traffic than others. Worthy content leads to higher appointment rates and increases brand recollection. Content marketing budgets 62% less than traditional marketing but the result it fetches is massive. Indian companies that invest in content marketing have six times greater conversion rate. Over 73% of organizations employ content strategist to cope with their content. These statistics prove that content is in great demand in India and the opportunity for a content writer is remarkable.

1. Increase in social media users

India is continuously recording humongous increase in the number of internets and social media users every year. It is estimated that India will have 258 million social media users by the year 2019. According to recent surveys, young and educated Indians seek internet to satisfy their entertainment and educational needs rather than traditional media such as TV or print medium. All these factoids sum up the immense scope of content writing in India.

2. Cheap internet

The recent cheap internet revolution in India has made the medium even more popular than it used to be. The increasing competition among telecom companies has made regular internet access possible for the laymen of the country. The cheap internet introduced internet even to the remotest parts of the country.

3. Flexibility

The feature of flexibility makes content writing more popular in India. Unlike the other jobs, content writing does not require an office or high-end equipment. A person can pursue content writing from his room with nothing more than a laptop and internet connection. In India, where there is a large population of home-bound women who are looking for an opportunity to work from home, content writing can be an easy employment option.

4. Technological elements

Today, people prefer visual contents over typescript. Content embedded in the visual format easily convey the messages and this advantage writes a different story in content writing in India. 

Statistics show that YouTube has 3 billion searches in a month; this reveals the technological influence content writing has.

Artificial Intelligence (AI) exerts influence in content writing as well. The technology of pre-set software like Spinner chief enables writing whole articles within minutes. Some content writers are using such software to back their writing, research and SEO labors.

Steps for creating an effective content marketing strategy

In content marketing, all you need is perfection.The goals of content marketing can be listed as increasing customer base and brand awareness. The content should be capable of drawing the attention of the people and should have the capacity to convert prospects into your customers. This form of marketing strategy forms customer trust and have a rapport with them. Having a concrete content marketing strategy will enhance your business. Once you understand the customer’s need, then it will be easy to create a marketing strategy for the business. Here are some steps for creating an effective marketing strategy: 

1.      Know your customer

To know about the customer is perhaps the hardest part, but the whole strategy revolves around it.Increasing marketing personas can be in-depth,but there are a few speedy ways to begin studying your target audience. Study competitor case studies, read industry analysis reports, go to meetings and professional online networks, exploit Facebook audience insights, conduct surveys, and interviews, and do good outreach using email and social media.

2.      Identify where the customer goes online

Find out accurately where the customer goes online, and don’t try to chase them.Remember, besting at one or two networks is much better than being in a circle of channels. Set your objective to know the customer’s online interests. Again, chat with customers, conduct interviews or appoint, read business reports, and visit business forums to get a better idea of where your customers like to go online.

3.      Type of content they want

 If you are sure that your audience is mostly on LinkedIn, then they might like detailed articles, white papers or slide shows. If they prefer Facebook, then video and list posts might be the way to attract them. If they spend a good amount of time on a certain medium, long-form storytelling might be the apt one. The core aim here is to decide which type of content the customer is and isn't attracted in so that you don’t waste your time generating the wrong style of content. A better method to research this is to talk to industry leaders, talk to present customers, conduct surveys, do decent outreach via email and LinkedIn, or go to a business forum and start a conversation with people.

So, by putting all these steps into practice, you will be able to form an efficient and resourceful content marketing strategy. The business will thrive by simply changing the strategy of marketing, here the content.

Does content quality influence brand perception?

People depend on the internet for content consumption because the choices provided by the internet are vast.Unlike print medium, the internet has no deadline and it keeps updating in every second. Hence nowadays, consuming content is at the fingertips of the customer. As a content marketer, you should have an idea about the reader and this will enable you o generate good content which emphasizes the brand. So,your concentration should be in the content itself. You must ask this question yourself while writing: does this sentence capture the brand value?

The internet has the capacity to disseminate the information rapidly and you cannot underestimate the power of its reach. In content marketing, you are addressing a massive audience through the internet by means of the content. The audiences have some expectation from your brand and while creating the content keep this fact in your mind.

For setting up a brand, the content quality plays huge roles in the following aspects:

Increase sales: Just like any other marketing strategy; content marketing boils down to attracting potential customers to business. Regular supply of quality content, irrespective of its size, will gently and gradually build a concrete brand image in the minds of people. Regular should not be confused for incessant; clogging the social media platform with a deluge of content can irritate the prospect.

SEO purposes: Good quality content helps to increase SEO ranking of your brand. People like to visit websites packed with blogs and other content than mere homepage and contact details. If the content is original, then no doubt the content will generate more traffic on the internet.

Credibility: The credibility of your content largely lies in the authenticity of the facts you present. Once you establish yourself as a credible source of information; people will visit your website or blog before checking any other source that serves the same information.

Customer attention: All content has a message and yours should be flexible enough to grab the attention of the customers and satisfy people belonging to multiple strata .So, try to attract them with the original content. If the content is stolen from anywhere, then the rating of the website will be low.

Occasion: The quality of the content may get ineffective when it posted the wrong timing. People will lose interest in reading outdated content. So, try to post your content on the perfect occasion.Experts have found that the blogs are more read by people during the weekends. Therefore, understand the routine and occupation of your customer to post your blog with better timing. 

Legitimate content which you post on the blog or social media promotes customers to connect with the brand. With this, higher conversion rates can be acquired. Quality content has partially undertaken the role of an advertisement to promote the brand; creating brand-oriented content is easier than making an ad.

5 Content Writing secrets of Professional writers

One of the major problems content writers confront is making sufficient content and concurrently without compromising the quality. In order to become a successful content writer, the tips and tricks from professionals will help you every time to generate a stable stream of quality content.The reasons for corporates to have a website could differ; it could be to disseminate information to the public or to interact with the customers. Irrespective of the intent behind the content; it should be clear and coherent.Here are some tips to help you become a successful content writer. 

1. Write in your individual style

Your content should be marked by your style of writing. It is like your signature which is unique. In content writing, the content must not be a copycat of others; therefore derive inspiration and develop your own style. Develop your individual voices in writing. For this first,you need to find out your favorite writer and observe his/her writing pattern. Gradually you will adapt a combined writing style of your own and the writing style you aspire. As a content writer, you will have to handle infinite styles of writing; numerous writing styles are being evolved and the existing writing styles are getting amended frequently. For this, you need to observe and employ different writing styles and should not limit yourself to obsolete styles.

2. Spend quality time on the title

It is the title which grabs the attention of readers rather than the content. If the title is not a catchy one, then it will fail to attract the readers.The heading will decide the fate of the content. Employing words like top #, how to, how, why etc.in the title will draw more traffic. A well-written content will be ignored if it has no link with the title. So, choose title carefully even for a small content.  

3. Write about one thing; focus on the core idea

Each portion of content should include only one point. Handling multiple points will ruin the entire content; emphasize one point. There will be a tendency to slip away from the topic and you must be alert about it. Read it once before the final draftingand make sure that the whole content is dealing withone idea or point.

4. Make the writing simple and cogent

Keep sentences and paragraphs short as possible because uncomplicated words are more readable. Your aim should be to give better readability, not to show your advanced skills. For this, professionals suggest maximum of 25 words in a sentence and 6 sentences in a paragraph. Simplicity should be your axiom.

5. Edit

The content gets refined during the editing session. The first draft will be the concoction of words and sentences right out of your head and it is during the editing session you will arrange the ideas into a form and give a rhythm to it. The editing also removes errors and ambiguity from the content and makes it more concise. Editing should not be limited to a single reviewing, read it several times to ensure that you have not overlooked any mistakes. No matter how much you like the sentences and words, if it is not making sense or not related to the topic, remove it.

These are some guidelines to induce professionalism in your writing. Familiarize with these tips and tricks and employ them in your writing to become a successful content writer.

Content Marketing vs. Social Media Marketing

The difference between content marketing and social media marketing lies in the focuses and execution.  Even if they have a common objective of promoting a brand, content marketing and social media marketing are different in many other aspects.

Content marketing is the art of exploiting special sorts of content such as blogs, videos, website pages, etc. to catch the attention of website visitors and ultimately transform them into customers whereas, social media marketing is the practice of earning traffic and leads for the company using social media. Let us have a look at the basic differences between the two:

1.Objectives

Although both social media marketing and content marketing can be used for a lot of purposes, social media marketing usually have a tendency to focus on two major objectives. First, it is used for creating product awareness and to facilitate discussion about the brand. Secondly, it is used for customer retention and can be used as a social platform for an open communication with clients, often around problems or inquiries that consumers have.

Content marketing facilitates demand creation. As excellent content brings results to a brand’s site, brands can build up an association with the prospects and care for the major customer conversion or product purchase.

2.Channel and a Tactic

Social media has revolutionized the marketing sector. The birth of social media made custom targeting of outlook customers easier for marketers. Social media thus provides a means of transportation to reach customers directly, rather than having to use a mediator. According to recent marketing surveys, social media has emerged as one of the most admired marketing channels for businesses. Social media marketing is the most feasible marketing strategy for learning and gathering insights for the business and to employ them to lure the customers. Social media marketing strategy works well when incorporated with other marketing plans.

3.Center Of Gravity

The center of gravity is an additional distinction between social media marketing and content marketing. In social media marketing, the center of gravity is surrounded by social media networks. Marketers are executing social media campaigns mainly through Facebook, Twitter and Google+.

On the other hand, the center of gravity for content marketing is the website of the business, though social networks play a major role in raising the hit of the content marketing it gets fame when the dealer shares links to this content across social networks.

4.Types of content

In social media marketing, content is created to fit the framework of the selected social network: small messages in the 140 characters limit for Twitter, Facebook, etc. Here, brands model the strategies to suit the person the social media user.

Conversely, in content marketing, the context of websites allows much longer types of content. Brands can publish blog posts, infographics,videos, and eBooks, just to name a few formats. Here, brands display their behavior after that of media publishers.

Challenges in content writing

Even the most proficient writers can sometimes confront writing challenges. Before you become a content writer, you have to prepare for the challenges in this industry. All the content writers have to face hard times during their work. The challenges may vary from person to person but there are some common problems you have to face as a content writer.  

Identifying the challenges before you choosing the career will help you to overcome them easily. These are the common roadblocks in your content writing:

1.Lack of Ideas

This happens to everybody that they are very sure they can write the article but they lack the idea about where to start. An absent-mind or stressed mind cannot produce quality ideas to write. Observing nature, reading something or listening to music can help you to generate ideas.

2.Lack of confidence

You must be confident enough to contribute your best to a company. No matter how skilled and experienced you are; if you are not confident, then what you write will become unsuccessful.   Develop a positive mind and try to learn more to write better.

3.Lack of rest

If you have to focus on your job, then you have to take enough rest, because then only your productivity can increase. The more you take rest, the more you can focus on your work and this will in turn produce good writing.  You will experience exhaustion mentally and physically after a prolonged work.  Give your body and mind adequate rest.

4.Being Isolated

If you are a self-employed writer, ensure that you are not disconnected with your friends. Find time to meet your friends or listen to music. Don’t seclude yourself from the outer world. You derive inspirations and ideas only when you communicate with people

5.Writer’s Block

If you are a writer, ‘writer’s block’ is bound to come your way. You will have the perfect idea but you will find it difficult to transcend the idea to words; sometimes you will it difficult to propel the idea. The only way to hurdle the writer’s block is to take a small break from the writing and to relax your mind. Keeping your mind unoccupied for a while will refresh your mind.

These are some of the challenges a writer experience. Every field has its own challenges but, overcoming these problems shows the professionalism in you. Don’t hesitate to be a content writer because of the reasons mentioned above instead, try to triumph over the challenges you face. By doing so, you can be a promising writer for your company or you can provide quality work if you are self-employed.  There is no need doubt yourself.